Observatory Convenience Demo
Platform Information

1. What the Data Shows

  • 74 convenience stores: fuel stations, minimarkets, grocery stores, markets and kiosks, with chain and Google rating.
  • Freezers seen in store photos, and the brand on each one.
  • Drink brands seen inside freezers and around the store.
  • Services that create a drink occasion: café, seating, take-away, bakery.

2. Strategic Relevance

  • Find stores with a freezer and no CCEP equipment.
  • Compare CCEP's share of branded freezers with Super Bock and Sagres.
  • Rank independent stores for sales visits, and keep chains for key-account talks.

3. Use Case Example

  • Filter independent minimarkets with a competitor freezer and a café. Export the list and give it to the sales team as a visit route.
DEMOPilot: Arroios, Lisboa (+1.2 km) · November 2026Real data: store list from Google Maps, and freezers and brands from the PHOTOS auditTo connect: columns tagged GOOGLECCEP DBDELIVERY APPS show “pending” until DIG-IN connects that source. All other figures come from the store list and the photos.

Convenience

Arroios, Lisboa (+1.2 km): the stores that sell cold drinks and the ones where CCEP can place a freezer

Key findings · Arroios, all 74 stores

General Filters

Custom Filters

Overview

Cold equipment and brands found in the photos

Photo audit counters PHOTOS

Percentages use the stores whose interior the photos show.

Stores audited
0
With visible interior
0
Freezer visible
0
Freezer area not in photos
0
No freezer
0
Freezer brand
CCEP
0
Competitor brand only
0
Unbranded or other brand
0
Coca-Cola inside freezer
0
Branded furniture
0
Latest photo 2024+
0
Photos analysed
0

Most seen brands PHOTOS

Number of stores where the photos show the brand

CCEP brandOther

Where to act

Stores to target first and where they are

Priority stores PHOTOS

Stores with a visible interior and no CCEP freezer. Ranked by how many of these five signals they show, then by Google reviews:

1 Freezer without CCEP equipment2 Sells Coca-Cola3 Drink occasion (café, seating, take-away or bakery)4 20+ Google reviews5 Photo from 2024 or later
#StoreNeighbourhoodOpportunity12345SignalsMaps

Store map PHOTOS

Store locations from Google Maps, coloured by freezer status. Hover a dot to see the store.

Equipment opportunity PHOTOS

0

Freezer visible but no CCEP equipment, 20+ Google reviews

0

Interior visible, no freezer

0

CCEP freezer without Coca-Cola visible (execution gap)

Energy drinks in cold

% of stores with a visible freezer

Stores by neighbourhood PHOTOS

Split by freezer status

Brand visibility

Where each brand shows up, inside and outside the store

Where brands are seen PHOTOS

Distinct stores per zone of the store. Checkout and entrance are the impulse points.

Exterior and point-of-sale branding PHOTOS

Stores with a brand on signs, awnings, displays, furniture or the façade.

Stores by format PHOTOS

Split by freezer status

Freezer brands PHOTOS

Share of freezer brands seen, stores with a visible freezer

Coverage

74 stores in the area and how much of each one the photos show

Photo age PHOTOS

Year of the most recent photo used per store

Offer & services PHOTOS

The photos show these services. A store can offer more than you see here.

Space type

Extra services · drink occasions

Store coverage PHOTOS

How far the photos reach into each store

Stores

The 74 stores and the 194 brand sightings